Communications. Brand. Integrated Marketing.
Professional Journey
Marketing and brand leader with 16+ years of experience building brands and launching products across B2B and B2C businesses. I spent 14 years at AutumnGrey (part of WPP network), rising from Account Executive to Vice President and leading the South business, where I built brand and growth strategies executing multiple Digital Marketing and Mainline campaigns for global and Indian consumer and enterprise clients. At Ample Technologies, I built the Brand Communication function from the ground up and own marketing across corporate brand, enterprise (B2B) and retail (B2C), from positioning to go-to-market. I currently lead 10+ direct reports, steer media across Digital, Social, Influencer Outreach, ATL/BTL and CRM, and partner with CXOs, sales and business leaders to turn business priorities into brand-led growth.
I believe in meaningful work with measurable outcomes. I care about clarity. I care about people. And I care deeply about building brands that last.
I’m a brand custodian — focused on connection, consistency, and meaningful growth.
I believe communication is one of the most valuable assets an organisation has. It shapes reputation, builds trust and gives meaning to every brand experience. Marketing amplifies that story - but communication gives it credibility. Strategy always comes first, because without it, communication is just noise. Every message should be clear, purposeful and grounded in real business and audience needs. Consistency builds memory, but clarity builds meaning. The best marketing isn't always the loudest—it's the most relevant.
I've learned that the best work comes from asking the right questions, listening deeply and collaborating with people who care.
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At the core of everything I do is a simple belief: trust is built through communication, brands grow through consistency, and meaningful marketing connects the two.
Client Engagements
I have had the privilege of collaborating with diverse clients and brands, contributing to their brand communication, marketing & advertising strategies.
and more...
I have had the pleasure of collaborating with Sandhya when I was heading the Xbox business at Microsoft. As a partner from the digital agency, Sandhya displayed tremendous enthusiasm and innovativeness to deliver on our brand strategy for Xbox in India. She was instrumental in helping us execute a highly successful exclusive distribution partnership with Amazon where she worked across two large organizations (Amazon and Microsoft) to deliver a seamless campaign and she was also instrumental in landing one of the biggest launches for Xbox in India with Xbox One. She is one of those rare agency people who has the caliber to work both at a strategic level as well as execution level. For Xbox she redefined how we view social media and its impact on the brand by conceptualizing, articulating and executing a near perfect strategy in India. At a client management level, I never heard her say no to any delivery timelines we set. That goes to show her team management skills at her agency to rally people together to deliver high quality work within tight deadlines.
Anshu Mor, Former Xbox Head
Contact
Want to collaborate, connect, or just say hi? Feel free to reach out to me via email or LinkedIn.
