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Years in the Making

 

Professional Summary

Over the past 16+ years, I've worked at the intersection of communications, brand and marketing, helping organisations build trust, shape perception and drive business growth.​

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Today, I lead Brand Communication at Ample Technologies, where I built the function from the ground up. My role spans corporate communications, executive and internal communications, enterprise and retail marketing, employer branding and PR—partnering closely with business leadership to build reputation, strengthen brands and create meaningful customer and employee experiences.

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Before Ample, I spent 14 years at Grey Group (AutumnGrey), leading Digital & Mainline Advertsing for global and Indian brands across industries. Whether it's building a communication strategy, launching a new brand platform or leading a high-performing team, I believe the most impactful work starts with a clear story and a deep understanding of people.

Skills

Communication, Brand & Marketing Skills​​

Brand Strategy | Corporate Branding | Enterprise Marketing | Retail Marketing | Positioning & Platform Thinking | 360° Marketing Communication | Campaign Planning | Brand Voice & Tone | Visual Identity & Guidelines | Loyalty Communication | Customer Journey Mapping | Content Strategy (Digital, Retail, CRM) | Employer Branding

Digital & Communication Strategy

Social Media & Platform Strategy | Community Building | Social & SEO-Aligned Growth | Content Planning & Channel Architecture | Engagement-Led Campaigns | Digital Experience Mapping | Creative & Media Partner Collaboration | Thought Leadership Planning | Influencer Management

Execution & Leadership

Strategic Briefing | Creative Direction | Internal & Executive Communications | PR & Reputation Management | Cross-Functional Collaboration | Budget & AOP Alignment | Project Management | Team & Capability Building | Stakeholder Engagement | SOP Design | Partner & Vendor Coordination

Other leadership skills

Strategic Thinking | Clarity-Driven Decision Making | Brand Custodianship | Purpose-Led Storytelling | Structured Communication | Insight-Led Problem Solving | Empathy-First Leadership | Precision & Attention to Detail

My Journey So Far

2024 - Present

Head of Brand Communication, Ample

Built and now lead Ample’s Brand Communication function across corporate communications, executive and internal communications, enterprise marketing, retail marketing, employer branding, PR, content and creative.

Partner closely with the CEO, CMO and business leadership to shape corporate reputation, strengthen brand narratives and drive integrated communication and marketing across Ample’s enterprise and premium retail businesses. I also lead brand governance, thought leadership, flagship platforms and a multidisciplinary team across Brand, Creative, Copy and Production

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Key Highlights:

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  • Built Ample's integrated Brand Communication function spanning Corporate, Enterprise and Retail marketing

  • Created 'Let Business Flow,' the company's first enterprise brand platform and solution marketing framework

  • Led integrated marketing for Apple (Imagine), LEGO, Bose, ASICS, Under Armour and iCare - 15+ flagship store launches and 10+ strategic campaigns

  • Built Tekne, Ample's own technology accessories brand, from positioning to go-to-market

  • Lead and mentor a multidisciplinary team of 9 across Brand, Creative, Copy and Production

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About Ample Group:
 

Established in 1996, Ample is a future-facing conglomerate at the intersection of enterprise technology, premium retail, and modern lifestyle. In the enterprise space, Ample is a trusted technology partner to over 1,500 businesses, delivering tailored solutions that drive real-world impact. In retail, we operate 120+ stores across India in partnership with global icons like Apple, Bose, Under Armour, ASICS, and LEGO - creating exceptional brand experiences for over a million customers.

Our latest venture, Tekne, marks Ample’s entry into the D2C space - a premium lifestyle brand built from the ground up to reflect our evolving vision and consumer-first philosophy. With innovation, trust, and growth at our core, Ample continues to build what’s next — for brands, businesses, and the people they serve

2010 - 2023

Vice President, Client Services, Grey Group

Spent 14 years growing from Account Executive to Vice President within Grey Group, partnering with leading global and Indian brands across integrated communications, brand strategy and marketing. Led multidisciplinary teams and client relationships across technology, consumer, retail and financial-services businesses, combining strategic thinking with hands-on execution to build long-term brands and award-winning campaigns.

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Key Highlights:

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  • Directed creative and revenue strategy for the South region, scaling both impact and profitability

  • Led full-funnel marketing campaigns from insight to execution across digital, retail, and ATL

  • Built and mentored high-performing teams across client servicing and creative divisions

  • Successfully navigated the post-COVID recovery period — retained business, grew teams, and met revenue targets

  • Conceptualised and led influencer campaigns for leading digital-first brands

  • Drove award-winning campaigns and maintained strong client partnerships through strategic alignment and execution

  • Progressed through 8 roles in 13 years — from Account Executive to Vice President

Education

2007-2010

Bachelors of Business Management, PES University, Bangalore, India

2005-2007

Higher Secondary Education, D.A.V. School, Kathmandu, Nepal 

Completed Higher Secondary (Commerce)

Key Achievements

  • 2013 | APAC Socialathon Award - Best Large Campaign for Xbox (Social + On-ground)

  • 2015 | Amena Performance Award - Brand Building for Tata Gluco Plus (India Region)

  • 2018 | Smarties Gold - One Crore Challenge, Exide Life Insurance

  • 2018 | ECHO Gold Award - One Crore Challenge, Exide Life Insurance

  • 2018 | Social Samosa 30 Under 30 Winner

  • 2021 | Social Samosa Superwoman Awardee

  • 2023 | ABBY One Show Awards - 2 Golds, 2 Silvers, 4 Bronzes, and 3 Merits

  • 2024 | Ample ACE Awards (Quarterly) - Excellence Award

  • 2025 | Ample ACE Awards (Annual) - Best Performer – Marketing

  • 2026 | Ample ACE Awards (Annual) - Excellence – Marketing

Brands grow when you understand them deeply — and speak to their audience honestly.

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